Writing Samples
-
Creating web content is much more than just the words on the page. The written content needs to blend seamlessly with SEO, UX frameworks, accessibility requirements, and design aesthetics to tell a complete story that compels the reader to some sort of immediate action. These examples represent my ability to break complex concepts down into easy-to-understand narratives that still tick all the boxes for an effective online experience.
**********
For this group of web pages, I led both content strategy and content creation. The goal behind these middle-of-funnel experiences was to present growth-focused customers with a wealth of content related to four potential avenues for innovation within their industry.
Media and Entertainment experience >
Retail experience >
Manufacturing experience >
Financial Services experience >**********
Because this campaign landing page leveraged a partnership with a popular gaming publisher, it was critical that the written copy be as compelling and engaging as the accompanying visuals.
Pushing games to the edge >**********
Part infographic, part use case, the goal of this web experience was to elevate the story by adding interactive elements and compelling visuals.
Immersive reality use case >**********
In collaboration with a UX and design team, I helped design these pages to set up a variety of high-level challenges on the main page and then drill down into specific solutions on subpages—all supported by a variety of TOFU, MOFU, and BOFU assets.
Customer relationship solution page > -
A well-rounded sales strategy relies on dozens of different types of assets. But whatever they look like, I find the most effective sales assets are built using the same three foundational elements:
A compelling story
A specific purpose
A defined audience
And the more data that can be used to define those elements, the better. These examples all exemplify the type of high-quality content that can result by following those guiding principles.
eBook: 5G will change how business gets done >
Case study: Need an edge over online retail giants? >
Fact sheet: Get the facts about public safety communication >
Infographic: More than just a pretty face infographic >
Infographic: Got a tough job? >
Newsletter: Mobile edge computing is changing the game >
Segment-based thought leadership guides (6 versions): Get disruptive with hackathons >
Solution brief: Get ahead of threats >
Solution brief: Wireless Business Internet >
Solution brief: Redefining manufacturing with private MEC and 5G >
Use case: Communication tools as power tools >
Use case: Boost customer relationships and plant efficiency >
White paper: Modernize your grid: Simplify smart metering with an intelligent partner >
-
I love writing both articles and press releases because it gives me a chance to go back to my journalist roots. Plus, writing them combines two of my favorite things: deep-dive research and talking to people about the things they are passionate about.
Articles:
How 5G is making gaming more available to everyone >
Public safety: A future powered by 5G >
Woodbury Corporation Celebrates a Century of Improving Communities >
Congress, Tech Have Their Eyes on Rethinking the Textbook — And Educators Should Too >
Let's Be Real: Why Transparency in Business Should Be the Norm >
Press releases:
SpringHill Suites by Marriott to Open Doors in Salt Lake City, Utah >
Woodbury Corporation Announces Office Tower in American Fork Opportunity Zone >
Quiet Santa Returns to University Place for the 2018 Holiday Season >
University Place Announces Dillard’s as Newest Anchor Store >
Transcriptic Launches Science-as-a-Service Platform to Accelerate Biological Research >