Whether it’s breaking down complex concepts in long-form content or writing attention-grabbing banner ad copy, the fundamentals of good writing are the same. These are just a few examples showcasing effective storytelling of which I am particularly proud.

Designing a content strategy is a bit of a tightrope act. You have to balance the needs of the customer with the goals of the business. You have to juggle inputs from collaborators and stakeholders with data and research. And you have to make each step look good.

As you’ll see in my resume, I have spent almost a decade working at an agency focused primarily on B2B marketing efforts. Beyond content marketing, I got my start as a journalist and spent a stint in public relations. And I am a big fan of continuing education.